"An enemy is often large and hard to pinpoint — an organization, or a person hidden behind some complicated network. What you want to do is take aim at one part of the group — a leader, a spokesman, a key member of the inner circle. That is how the activist Saul Alinsky tackled corporations and bureaucracies. In his 1960s campaign to desegregate Chicago’s public-school system, he focused on the superintendent of schools, knowing full well that this man would try to shift the blame upward. By taking repeated hits at the superintendent, he was able to publicize his struggle, and it became impossible for the man to hide. Eventually those behind him had to come to his aid, exposing themselves in the process. Like Alinsky, never aim at a vague, abstract enemy. It is hard to drum up the emotions to fight such a bloodless battle, which in any case leaves your enemy invisible. Personalize the fight, eyeball to eyeball."
Robert Greene — The 33 Strategies of War